The Royal Botanical Gardens, Kew

Brand Identity

Identity for research centre, visitor attraction and largest collection of living plants in the world.

The photographs featured are by Carol Sharpe

The photographs featured are by Carol Sharpe

The logo is used confidently in all posters, interacting with the images that surround it

Posters also include radical reworkings of botanical illustrations from Kew's archive

Posters also include radical reworkings of botanical illustrations from Kew's archive

The logotype is at the centre of Kew’s communications, and is always clear, expressive and used with integrity.

Learn more about the project

An additional component of the identity is the The Royal Crest, embodying Kew's Royal patronage

An additional component of the identity is the The Royal Crest, embodying Kew's Royal patronage

Earthmojis

Campaigns

A set of Emoji placards used to protest at the People's Climate Marches around the world.

The Royal Botanical Gardens, Kew