Pentagram

Pentagram

‘Toronto Tomorrow’

Design of the four-volume proposed masterplan by Sidewalk Labs that will transform the city’s eastern waterfront into one of the most innovative districts in the world.

The books’ design helps establish a visual identity for the project, using color, typography and illustration to capture the vibrancy of Sidewalk’s vision.

The challenge for the Pentagram designers was to create a clean, clear, engaging presentation for the massive amount of information in the masterplan.

The team built an overarching framework and template structure that supports narrative logic and visual consistency across the wide range of content.

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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.