Pentagram

Pentagram

Unesco Futures Literacy Summit

Identity and virtual environment for Unesco’s online Futures Literacy Summit.

Pentagram created a moving identity that conveys the spirit of an ecosystem where ideas spark, collide, merge, grow and develop.

The ambition is to make Futures Literacy an essential skill for countries and regions across the globe.

This universe is constantly changing, but made of a family of components crafted and animated in 3D which represent ideas, thoughts, systems, which are unusual, using colours such as purple and mustard which are also unfamiliar and surprising.

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.