USA Pavilion at Expo Milano 2015

Brand Identity, Signage & Environmental Graphics

Identity and environmental graphics for the U.S. exhibit on innovations in sustainable farming.

The Pavilion reinterprets the forms of the barn and other agricultural structures.

The Pavilion reinterprets the forms of the barn and other agricultural structures.

The symbol is painted on the corrugated metal lining the other side of the Pavilion.

The symbol is painted on the corrugated metal lining the other side of the Pavilion.

The identity for the Pavilion is a playful take on the American flag that replaces the stars with a plate, fork and knife.

Learn more about the project

The Pavilion rooftop doubles as an event space.

The Pavilion rooftop doubles as an event space.

The view from above.

The view from above.

‘China: Through the Looking Glass’

Book Design

Catalogue design for an exhibition at the Costume Institute of the Metropolitan Museum of Art in New York.

USA Pavilion at Expo Milano 2015