A bespoke typeface was commissioned from Luke Prowse and comprises of two distinct cuts to enable the brand to adjust its visual tone of voice, Virgin Money Sans and Virgin Money Loop.
Three linear patterns based on the Virgin Money ‘M’ are used across the new identity, these can be used as a repeat element, scaled and cropped or overlayed on photography.
The bank has extended its progressive approach to its physical spaces too, creating Virgin Money Lounges (by IAM Architects) which include workspaces, recording studios and private meeting rooms for use by customers and their guests.
It was vital that the identity worked seamlessly across all applications and at all sizes, from mobile to storefronts.
Based on the main retail brand, a distinct and sophisticated visual language was created for Virgin Money Business, featuring a lighter version of the Virgin Money pattern, and a streamlined colour palette of charcoal and bright lime.