The movement takes its name from the 15% of the global population who have a disability: they are the world’s largest marginalised group, and all too often forgotten when inclusivity is discussed.
A vibrant shade of purple was chosen for the identity as this represents the international colour of disability. As part of the campaign’s launch prior to the Paralympic Games, 125 iconic global landmarks were illuminated in purple light for one night only.
The #WeThe15 symbol is a striking visual representation of the 15% of people around the world with a disability. Pentagram has created an icon for them to wear, share and own, which will become synonymous with the movement in the months and years to come.