Pentagram

Pentagram

Motogp1
MotoGP
Ambessa2
Ambessa Play DIY Flashlight
Hp 01 Guggenheim Cover Resize
Guggenheim
Emo Nqm Case Study 2024 006
Netflix Queue
01 Paypal Pentagram Trabuccocampos
PayPal
C42
Channel 4
Nhm Penta Web Homepage
Natural History Museum
Rare Violins1
Rare Violins of New York
00 Yoto Homepage
Yoto
Studio2
Studio Theatre
We design everything for everyone

Discipline

Sector

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.

In a single day, a designer can talk about real estate with one client, cancer cures with another, and forklift trucks with a third.

Michael Bierut

8 latest projects

Past as Prologue

Dramatic change doesn't always mean throwing everything out. In fact, a company's heritage can provide the best foundation for imagining the future. Looking deep into the past, we uncover important clues about what makes each brand special. But the goal is never timid, incremental compromise. Instead, it's a confident and energetic consolidation of an organization's fundamental - and absolutely unique - personality.

Type has Spirit

As Pentagram partner Paula Scher said, "Words have meaning. Type has spirit." Even for those who know nothing about fonts, the design of typography shapes the way we receive a message no less than an actor's performance shapes a script. Digital technology has made it possible - and even cost effective - to create a custom typeface, proprietary to an organization or even to one project. This ensures that whatever you say, you speak in a language that's all your own.
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Rolls Royce Thumbnail Module

Rolls-Royce

A new identity for the most precious brand in the world.
Natgal Module

National Gallery of Art

A vibrant, contemporary and reimagined visual identity for America’s art museum.
Chastworth New Pentagram Website Asset Example 3

Chatsworth

Brand identity for Chatsworth and the Devonshire Group.
Westinghouse Module

Westinghouse

A brand refresh for the American corporation extends Paul Rand’s iconic logo into a contemporary identity system, complete with custom typeface.
Icp Module

International Center of Photography / ICP

Brand identity for the world’s leading institution dedicated to photography and visual culture.
Wien Module

Wien Modern

Identity and bespoke monospace geometric typeface for an Austrian festival that celebrates modern music in its many forms.

‘Wonka’

Logo design and custom typeface for the musical fantasy film about the origins of aspiring magician, inventor and chocolatier Willy Wonka.
Cohere Typehasspirit Thumbnail

Cohere

A visual identity for the world’s most ‘hyped’ technology.

Does the world really need any more logos? The answer is definitely a qualified ‘yes’. As the world changes, the businesses that help us navigate our way through it also change, and so do the brand identities that represent them.

Angus Hyland

8 latest projects

London Calling

Pentagram has been an essential part of the London design scene for over half a century. Its founding partners came of age in postwar Britain, and the original formation of their design studio was very much a product of the vibrant 1960s. Today, evidence of Pentagram’s influence can be found all over London - in logos, brand identities, signage systems and campaigns - a reflection of the symbiotic relationship that informs so many creative enterprises in this most inspiring of cities.

Here is New York

Pentagram opened its New York office at an auspicious moment, just as the city was emerging from its 1970s nadir and commencing a renaissance that in many ways has never ended. Working with a wide range of clients over the last five decades – corporate, cultural, civic and commercial – Pentagram has decisively shaped New York City’s visual brand and enthusiastically participated in the city’s continuous redefinition as an irresistible urban magnet.
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Savoy

The Savoy

Identity, website and packaging for a world-famous luxury hotel.
Ual Module

University of the Arts London

New identity for Europe's leading arts and design university.
Kew Option

The Royal Botanical Gardens, Kew

Identity for the largest collection of living plants in the world.
Oldvic Module

The Old Vic

A story-driven identity for one of Britain’s best-known theatres.

Saturday Night Live Season 50

A new identity and opening title sequence celebrate a landmark season for the legendary sketch comedy show.
Highline

The High Line

Identity, wayfinding, and promotional materials for the elevated railway turned park in Manhattan.
Nytimes Moduel

The New York Times Building

Signage and environmental graphics for the newspaper's headquarters in New York City.
Nyparks1

NYC Parks

Identity and signage program for one of the world's largest urban park systems.

Pentagram is very much like a co-op. We constantly shape the culture, the work and the spirit of the place together.

Marina Willer

8 latest projects

Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.

No one project is the same, no one institution works like another. It’s always a fresh journey of discovery, to find the truest form of expression.

Harry Pearce

8 latest projects