![Mw Spol Pblog 01 Cover](https://pentagram-production.imgix.net/eab0b915-f060-4bf8-a7d0-6daa825de12f/MW_SPOL_PBlog_01_Cover.png?rect=246%2C0%2C1415%2C1080&w=500&fit=crop&fm=jpg&q=70&auto=format&h=382)
The Superpower of Looking
A programme that teaches children to interpret images, empowering them to understand the world around them.
![Dl Ldf24 01 Cover](https://pentagram-production.imgix.net/4de29863-3b0b-43a4-8171-c7f64ab2fff6/DLLDF2401Cover.jpg?rect=0%2C81%2C4375%2C2741&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
London Design Festival 2024
Visual identity for the Capital’s longest-running design event.
![15 Lp 9 Straight Logo](https://pentagram-production.imgix.net/4967b821-726a-43c5-8370-43c1e9f0a11c/15LP9Straightlogo.png?rect=192%2C0%2C3456%2C2160&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
Lilly Pulitzer
Refresh of the American resortwear brand inspired by the Palm Beach aesthetic
![Sm Skatepal 01b](https://pentagram-production.imgix.net/90419951-01f9-419e-bf1d-014291cbd202/SM_Skatepal_01B.jpg?rect=0%2C86%2C4000%2C2504&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
‘Haraka Baraka’
Book design for non-profit skateboarding organisation SkatePal.
![1 Logo Animation Copy](https://pentagram-production.imgix.net/2ae567e4-2dc3-47a4-8c31-c8781360d5ad/1_LogoAnimationcopy.jpg?rect=101%2C0%2C1798%2C1124&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
Rayse
Name and brand identity for a platform providing transparent, real-time information to clients and agents for residential real estate transactions
![1 Thisisme Hero](https://pentagram-production.imgix.net/d86f009b-4a73-465a-b910-7d53300277d4/1_ThisIsMe_Hero.jpg?rect=0%2C84%2C4000%2C2500&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
‘This Is Me and Only Me’
A children’s book co-written and illustrated by Giorgia Lupi introduces the concept of personal data to kids
![Mb Jb Bb 2024 001](https://pentagram-production.imgix.net/c59643cb-d408-4aa8-b66a-fbf596616774/MB_JB_BB_2024_001.jpg?rect=0%2C84%2C4000%2C2500&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
‘The Architect and Designer Birthday Book’
A book marks the birthdays of celebrated architects, artists and designers with brief biographical profiles
![Fia2340 Fiaf Logointro Animation Copy](https://pentagram-production.imgix.net/5e5ebff9-090f-4dd8-ad67-4416cd9479de/FIA2340_FIAF_LogoIntro_Animationcopy.jpg?rect=96%2C0%2C1728%2C1080&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
L’Alliance New York
Brand identity framework for the non-profit organization celebrating French and francophone cultures.
![Jm Loka](https://pentagram-production.imgix.net/433e10c2-3c33-456f-9741-7a4d52c20c34/JM_Loka.jpg?rect=0%2C0%2C2993%2C1870&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
Loka Chai Maker
Industrial design of an innovative new device for making chai easily at home.
![Wellesley Cover 3000x2000](https://pentagram-production.imgix.net/7395d664-720a-4d13-bded-a5ce583156e7/Wellesley-Cover-3000x2000.jpg?rect=191%2C0%2C2617%2C2000&w=500&fit=crop&fm=jpg&q=70&auto=format&h=382)
Wellesley Renewing Democracy Summit
Personalized data visualizations prompted reflection and conversation for future leaders
![Ah Luxalgo 01](https://pentagram-production.imgix.net/d4f17e71-cfa1-49a0-ab5e-2becfd3f4d75/AH_LuxAlgo_01.jpg?rect=545%2C5%2C2942%2C2245&w=500&fit=crop&fm=jpg&q=70&auto=format&h=382)
LuxAlgo
Brand refresh for the world’s largest provider of technical indicators for financial markets.
![Screen Shot 2024 05 24 At 1125 28 Am](https://pentagram-production.imgix.net/d9ed4a77-ee33-49a4-8c7e-350199df0617/ScreenShot2024-05-24at11.25.28AM.png?rect=168%2C0%2C2887%2C1804&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
Tribeca Festival 2023
Identity refresh and branding for the annual New York City cultural festival.
![](https://pentagram-production.imgix.net/bdf16d86-bfc9-4554-b56f-6932d1e6c889/mb_saksfifthavenue_06.jpg?rect=0%2C295%2C2000%2C1250&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
Saks Fifth Avenue
Identity and packaging for the iconic New York retailer
![](https://pentagram-production.imgix.net/f0d69667-b2f8-417d-8805-b5379e0af290/mg_torontoairport_01.jpg?rect=0%2C300%2C3000%2C1875&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
Toronto Pearson Airport
Wayfinding for Terminal 1 at the international airport
![](https://pentagram-production.imgix.net/ffa9e111-1039-44b4-bd9b-e3dcae4e551d/lh_mastercard_01.jpg?rect=0%2C127%2C3000%2C1872&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
Mastercard
Brand identity to emphasize simplicity, connectivity and seamlessness
Spiritland
A waveform-inspired identity for a venue with a world-class sound system
![](https://pentagram-production.imgix.net/13342dd6-7739-4eac-8fb6-7e0249759280/ah_williammorris_02.jpg?rect=0%2C96%2C1280%2C800&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
William Morris Society
Identity for society dedicated to William Morris, an icon of Victorian Britain
![](https://pentagram-production.imgix.net/8df08e7b-bd36-4f82-a22d-ac9b1794f633/nj_milly_01.jpg?rect=0%2C270%2C3000%2C1875&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
Milly
Identity and packaging design for Michelle Smith's label
![](https://pentagram-production.imgix.net/c0bb7849-ad79-4f9a-8e16-0a6002a6f195/dl_ldf16_01.jpg?rect=0%2C49%2C2000%2C1248&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
London Design Festival 2016
Pentagram's tenth identity for one of the world's biggest design events
![](https://pentagram-production.imgix.net/d4cc6329-0e82-40cc-8731-1a26d2d6fdbf/am_barnesfoundation_01.jpg?rect=210%2C0%2C2463%2C1882&w=500&fit=crop&fm=jpg&q=70&auto=format&h=382)
The Barnes Foundation
Identity, wayfinding, and website design for the museum
![Emo Leafsbysnoop 01](https://pentagram-production.imgix.net/12162b14-5258-44c7-b3ef-77a0070a550b/emo_leafsbysnoop_01.jpg?rect=0%2C0%2C3000%2C1872&w=500&fit=crop&fm=jpg&q=70&auto=format&h=382)
Leafs by Snoop
Identity, packaging, and website design for Snoop Dogg's marijuana line
![](https://pentagram-production.imgix.net/wp/592cbe7f90bd1/pentagram-wien-modern1.jpg?rect=0%2C0%2C0%2C0&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
Wien Modern
Identity and typeface design for an Austrian music festival
![Mg Eo Cooperhewitt 01](https://pentagram-production.imgix.net/58966299-d623-46be-84f4-e9773a97b82d/mg_eo_cooperhewitt_01.jpg?rect=0%2C490%2C2000%2C1250&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
Cooper Hewitt Smithsonian Design Museum
Identity, website, and wayfinding design for the museum
![Hp Pinkfloyd 00](https://pentagram-production.imgix.net/936b0665-87fc-4453-97f7-4b2e37beef21/hp_pinkfloyd_00.jpg?rect=0%2C232%2C3000%2C1872&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
Pink Floyd Records
Identity and record design for the band’s new label
![](https://pentagram-production.imgix.net/wp/592d441f0d621/resonate-05.jpg?rect=0%2C0%2C1280%2C800&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
Resonate
Identity, font and glyph system for an international digital arts festival
![](https://pentagram-production.imgix.net/090aae51-ca5a-4137-a5c2-e61801e27435/jr_indexventures_01.jpg?rect=0%2C84%2C2000%2C1249&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
Index Ventures
Brand identity for Europe's leading venture capital firm
![Ps Shakeshack 01](https://pentagram-production.imgix.net/f94e9ca9-f3d6-42b0-b5e7-56d7afa131ba/ps_shakeshack_01.jpg?rect=0%2C494%2C3000%2C1872&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
Shake Shack
Identity, packaging, and signage for the popular burger chain
![](https://pentagram-production.imgix.net/c09be6d5-b19e-482a-b4e6-40d0dd369b31/djs_kikoriwhiskey_01.jpg?rect=0%2C150%2C1500%2C937&w=310&fit=crop&fm=jpg&q=70&auto=format&h=195)
Kikori Whiskey
Identity, packaging, and print collateral for the Japanese whiskey
Battersea
Brand strategy, tone of voice and visual identity for iconic British charity
![](https://pentagram-production.imgix.net/ab4dd79d-70ae-45c1-ba43-dacec76f0c5d/gl_hennessy_new_12.jpg?rect=157%2C0%2C2454%2C1876&w=500&fit=crop&fm=jpg&q=70&auto=format&h=382)
Hennessy V.S.O.P.
Data-driven brand identity for the Cognac‘s limited edition