Discipline
Sector
Typefaces
The human ability to communicate ideas through written language is something that we take for granted. Deep within the complex miracle of literacy are a series of deliberate choices that have been made about the appearance of each letter in every word we read and write. These choices — bold or delicate, simple or complex, understated or exuberant — encode every message with a distinctive tone of voice. This is the power of typography.
This power, once the domain of specialists, is now available to each of us every time we turn on a digital device and select a typeface. The design of typefaces is an extraordinary art, demanding the alignment of visual decisions to a desired effect with absolute precision. We view each typeface we create as an opportunity to introduce a distinctive new voice into an ongoing public conversation.
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Creating a unique font allows for a unique tonality and voice for any business. It’s satisfying to see this becoming an ever-present part of many new identities.
Harry Pearce -
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A typeface insinuates itself in the mix of signals, without being reducible to a specific ‘meaning’.
Abbott Miller -
Typography is the voice of design. It has the power to convey meaning and emotion in a way that words alone cannot.
Abbott Miller
