Pentagram

Pentagram

‘Around the World’s Table’

An immersive data installation at NYBG conveys the global impact of food production and consumption.

Using the basin as a metaphor for the world, the sculpture fills the pool with 100 metal totems that represent data on the foods we consume and their carbon imprint.

Different types of food are indicated by color, and the height of the totem describes how much the average person consumes per year.

A detailed legend helps visitors decode the piece and engage with the layered data behind it.

The shapes of the metal sculptures are abstract and non-representational, while still evoking the growth of plant forms.

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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.