With a heritage that spans seven decades, Ferrari is one of the world’s best-known automotive brands.
Pentagram designed the exhibition, creating a visual identity that presents an engaging journey through Ferrari’s 70-year history.
Delving into the Ferrari archive, Pentagram identified items that could be used to bring out the true materiality of the company.
Material swatches used by the iconic Carrozzeria Scaglietti in the 1960s provided the main inspiration for the exhibition's colour palette.
The exhibition brings together £140m worth of rare cars, as well as original drawings and memorabilia displayed in public for the first time.