![Giorgia Lupi analyzed Kaki King’s unique style of guitar playing to develop the visual language.](https://pentagram-production.imgix.net/e9028caa-57d9-4711-93db-36fe822575fa/gl_hennessy_05.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=500)
Giorgia Lupi analyzed Kaki King’s unique style of guitar playing to develop the visual language.
![Aspects of the music-making were deconstructed into data, then represented in color and form.](https://pentagram-production.imgix.net/e9028caa-57d9-4711-93db-36fe822575fa/gl_hennessy_06.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=373)
Aspects of the music-making were deconstructed into data, then represented in color and form.
![The playing of 200 notes, one for each year, became a tapestry of data-driven colors and notations.](https://pentagram-production.imgix.net/e9028caa-57d9-4711-93db-36fe822575fa/gl_hennessy_01.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=509)
The playing of 200 notes, one for each year, became a tapestry of data-driven colors and notations.
![Hennessy ages V.S.O.P cognac in barrels marked with the distillery’s brand signature.](https://pentagram-production.imgix.net/983510f6-387b-4b9a-ab9e-e08226e4139e/4_gl_hennessy-time-barrel_internet.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
Hennessy ages V.S.O.P cognac in barrels marked with the distillery’s brand signature.
![Lupi drew from the calligraphy instruction manual to create elements of the anniversary branding.](https://pentagram-production.imgix.net/983510f6-387b-4b9a-ab9e-e08226e4139e/5_gl_hennessy_calligraphy.png?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=400)
Lupi drew from the calligraphy instruction manual to create elements of the anniversary branding.
![The data visualization created striking packaging for the 200th anniversary bottle and box.](https://pentagram-production.imgix.net/e9028caa-57d9-4711-93db-36fe822575fa/gl_hennessy_03.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
The data visualization created striking packaging for the 200th anniversary bottle and box.
![In print advertising, the painterly abstraction of colors and symbols conveys the artistic blending.](https://pentagram-production.imgix.net/ab4dd79d-70ae-45c1-ba43-dacec76f0c5d/gl_hennessy_new_14.jpg?rect=%2C%2C%2C&w=640&fm=jpg&q=70&auto=format)
In print advertising, the painterly abstraction of colors and symbols conveys the artistic blending.
![Commemorative packaging acknowledged the talent blended to create the anniversary design.](https://pentagram-production.imgix.net/2ffbf9e8-966f-416e-a7c5-fe0688617b0f/gl_hennessy_new_01crop.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=686)
Commemorative packaging acknowledged the talent blended to create the anniversary design.