![Installed on the pavement, the mark is a quick reminder to keep an eye out for traffic.](https://pentagram-production.imgix.net/wp/592ca55c09e1a/dot-look-03.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
Installed on the pavement, the mark is a quick reminder to keep an eye out for traffic.
1 Installed on the pavement, the mark is a quick reminder to keep an eye out for traffic.
![New Yorkers look to the right and left in the poster campaign.](https://pentagram-production.imgix.net/wp/592ca563bce1d/dot-look-01.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
New Yorkers look to the right and left in the poster campaign.
![The campaign appears on phone kiosks, buses, and bus shelters around the city.](https://pentagram-production.imgix.net/wp/592ca5649638e/dot-look-09.jpg?rect=%2C%2C%2C&w=640&crop=1&fm=jpg&q=70&auto=format&fit=crop&h=427)
The campaign appears on phone kiosks, buses, and bus shelters around the city.
1 The campaign appears on phone kiosks, buses, and bus shelters around the city.