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Pentagram

‘New Practices New York’

Brand Identity, Exhibition Design

Identity and exhibition design for the biennial competition that recognizes and promotes new and innovative architecture and design firms.

The exhibition design extends the strong black line of the identity into a dimensional environment. Zoom Enlarge

The exhibition design extends the strong black line of the identity into a dimensional environment.

Names of firms and projects are connected across the walls and floor. Zoom Enlarge

Names of firms and projects are connected across the walls and floor.

Quotes from winner's statements are linked with the names of the firms on the floor. Zoom Enlarge

Quotes from winner's statements are linked with the names of the firms on the floor.

The lines reference the structure of the New Practices logo. Zoom Enlarge

The lines reference the structure of the New Practices logo.

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Animation from an e-mailed call-for-entries.

Exhibition catalogue featuring the six honored firms. Zoom Enlarge

Exhibition catalogue featuring the six honored firms.

Portfolio and interview highlighting the work of Form-ula. Zoom Enlarge

Portfolio and interview highlighting the work of Form-ula.

The catalogue endpages feature triptychs of images from winning projects. Zoom Enlarge

The catalogue endpages feature triptychs of images from winning projects.

Portfolio of work by Para-Project. Zoom Enlarge

Portfolio of work by Para-Project.

Competition announcements. Zoom Enlarge

Competition announcements.