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Pentagram

New York Botanical Garden

Brand Identity

Identity for one of the largest botanical gardens in the world.

The identity evolved over the years using Garamond 3 and/or an image of the Conservatory building. Zoom Enlarge 1

The identity evolved over the years using Garamond 3 and/or an image of the Conservatory building.

1 The identity evolved over the years using Garamond 3 and/or an image of the Conservatory building. 2 The Garamond 3 typeface, long associated with the Garden.

The Garamond 3 typeface, long associated with the Garden. Zoom Enlarge 2

The Garamond 3 typeface, long associated with the Garden.

The new identity system. Zoom Enlarge 1

The new identity system.

The NYBG wordmark is consistently placed at the top left corner of applications. Zoom Enlarge 2

The NYBG wordmark is consistently placed at the top left corner of applications.

1 The new identity system. 2 The NYBG wordmark is consistently placed at the top left corner of applications. 3 The typography is paired with lush photography of the Garden.

The typography is paired with lush photography of the Garden. Zoom Enlarge 3

The typography is paired with lush photography of the Garden.

The use of white space lets the imagery shine and creates an airy, modern openness. Zoom Enlarge

The use of white space lets the imagery shine and creates an airy, modern openness.

The new identity system provides a cohesive and instantly recognizable look for NYBG communications. Zoom Enlarge 1

The new identity system provides a cohesive and instantly recognizable look for NYBG communications.

The beautiful typography is paired with striking imagery. Zoom Enlarge 2

The beautiful typography is paired with striking imagery.

1 The new identity system provides a cohesive and instantly recognizable look for NYBG communications. 2 The beautiful typography is paired with striking imagery. 3 Spread from a NYBG publication.

Spread from a NYBG publication. Zoom Enlarge 3

Spread from a NYBG publication.

Bus advertisement. Zoom Enlarge

Bus advertisement.

Orchid Show poster. Zoom Enlarge

Orchid Show poster.

Typography is layered with imagery in invitations for a special event. Zoom Enlarge

Typography is layered with imagery in invitations for a special event.

Typography for the Conservatory Ball visually echoes the linear framework of the building. Zoom Enlarge

Typography for the Conservatory Ball visually echoes the linear framework of the building.

Zoom Enlarge

Letterforms sparkle like stars in an animation for the Winter Wonderland Ball.

Winter Wonderland Ball invitations. Zoom Enlarge

Winter Wonderland Ball invitations.