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Pentagram

‘OfficeUS’

Brand Identity, Exhibition Design

Identity for the US Pavilion at the 2014 Venice Architecture Biennale.

OfficeUS installed at the U.S. Pavilion at the 2014 Venice Architecture Biennale. Zoom Enlarge 1

OfficeUS installed at the U.S. Pavilion at the 2014 Venice Architecture Biennale.

Entrance to OfficeUS at the U.S. Pavilion. Zoom Enlarge 2

Entrance to OfficeUS at the U.S. Pavilion.

1 OfficeUS installed at the U.S. Pavilion at the 2014 Venice Architecture Biennale. 2 Entrance to OfficeUS at the U.S. Pavilion. 3 OfficeUS partners referencing printed items including a Reader and the Agenda publication.

OfficeUS partners referencing printed items including a Reader and the Agenda publication. Zoom Enlarge 3

OfficeUS partners referencing printed items including a Reader and the Agenda publication.

The first room of the office, complete with a receptionist to greet visitors. Zoom Enlarge

The first room of the office, complete with a receptionist to greet visitors.

A poster wall at the entry allows visitors to view what's going on at OfficeUS. Zoom Enlarge

A poster wall at the entry allows visitors to view what's going on at OfficeUS.

The 25 issues each have their own binders to be filled with research by the partners. Zoom Enlarge 1

The 25 issues each have their own binders to be filled with research by the partners.

Postcards, business cards and posters are among the printed items designed and produced. Zoom Enlarge 2

Postcards, business cards and posters are among the printed items designed and produced.

1 The 25 issues each have their own binders to be filled with research by the partners. 2 Postcards, business cards and posters are among the printed items designed and produced. 3 Country-specific guides are used to highlight export projects in a specific nation.

Country-specific guides are used to highlight export projects in a specific nation. Zoom Enlarge 3

Country-specific guides are used to highlight export projects in a specific nation.

Branded items such as a roll of tape occupy places within and on top of the tables. Zoom Enlarge 4

Branded items such as a roll of tape occupy places within and on top of the tables.

The repository binders also take the form of research documents, such as the Reader. Zoom Enlarge 5

The repository binders also take the form of research documents, such as the Reader.

The OfficeUS tote features an interpretation of the timeline infographic. Zoom Enlarge 6

The OfficeUS tote features an interpretation of the timeline infographic.

4 Branded items such as a roll of tape occupy places within and on top of the tables. 5 The repository binders also take the form of research documents, such as the Reader. 6 The OfficeUS tote features an interpretation of the timeline infographic.

Agenda cover. The dots correlate to the timespan of the Biennale. Zoom Enlarge

Agenda cover. The dots correlate to the timespan of the Biennale.

Timeline of U.S. offices and their exports in Agenda. Zoom Enlarge

Timeline of U.S. offices and their exports in Agenda.

The display reveals trends across U.S. architectural exports over the past century. Zoom Enlarge

The display reveals trends across U.S. architectural exports over the past century.

Placeholder card on the repository wall. Zoom Enlarge

Placeholder card on the repository wall.

The back of the poster shows all the projects in the repository organized chronologically. Zoom Enlarge

The back of the poster shows all the projects in the repository organized chronologically.

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