Pentagram built the brand identity around a core ‘timeline’ visual, representing a progression from functional solutions to transformative organisational and societal perspectives.
The bespoke wordmark reflects the timeline motif by featuring strong vertical strokes and reductive character constructions.
The uppercase lambda (Λ) glyph is a fundamental element of Satalia’s algorithmic concepts and forms a bold and recognisable stamp.
The brand has a counterpart dark, monochrome palette allowing Satalia to shift seamlessly between the client facing, front-end, full colour version and a recruitment facing, back-end, technical version.
The wider graphic language's use of vertical gridlines creates a robust layout system for both structured, rational presentation of content and dynamic typographic composition.