The new title-logo, animated reveal and bespoke typeface, all reference the fray of battle—large-scale, individually indistinguishable throngs of weapons, armour and organic matter clashing across a sea of armies.
The 'Chaos Mass', a procedurally generated 3D texture that can be visually read as armies colliding in the fray of battle produces horizons or pattern-like backdrops to frame content.
The glyphic style 'Chaos' typeface, with its blade-like serifs, tapered strokes and sharp decorative detailing, features three optical weights, optimising the style for use at all sizes.
The Chaos typeface and Chaos Mass connect assets across the full spectrum of applications, from marketing campaigns, to web and social content and in-game.
The title-logo, constructed in cold, war-worn steel featuring a framing shield and Roman numerals bevelled like axe blades, was modelled in 3D so that it could be animated in the title card, and dramatically lit with cinematic lighting.