Pentagram

Pentagram

UAnimals

Brand identity for the largest animal rescue foundation in Ukraine.

Old logo
New logo

The Pentagram team decided to keep the lion as the organization’s mascot but elected to explore ways to make the mark more unique, ownable and pertinent to UAnimals and their home in war-torn Ukraine.

The final UAnimals mark shows off a refreshed color palette featuring indigo blue and metallic gold.

Randal Ford agreed to offer his images to the UAnimals cause free of charge. His expertly crafted portraits feature a variety of healthy animals and give the rescue group an additional visual tool to help further their international reputation so they can save more animals. 

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