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Van Leeuwen

Brand Identity, Packaging

Brand identity and packaging for the artisanal ice cream that helped increase retail sales by 50 percent.

The new Van Leeuwen branding refines the identity and gives the logo primacy. Zoom Enlarge 1

The new Van Leeuwen branding refines the identity and gives the logo primacy.

1 The new Van Leeuwen branding refines the identity and gives the logo primacy.

The expanded color palette is inspired by ice cream. Zoom Enlarge 1

The expanded color palette is inspired by ice cream.

Gift card. Zoom Enlarge 2

Gift card.

1 The expanded color palette is inspired by ice cream. 2 Gift card. 3 New livery for the scoop trucks.

New livery for the scoop trucks. Zoom Enlarge 3

New livery for the scoop trucks.

Environmental graphics at a Van Leeuwen shop in Brooklyn. Zoom Enlarge 4

Environmental graphics at a Van Leeuwen shop in Brooklyn.

4 Environmental graphics at a Van Leeuwen shop in Brooklyn.

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