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Pentagram

‘World Wide Storefront’

Brand Identity, Digital Design

Identity and website for an exhibition presented by the Storefront for Art and Architecture that features 10 experimental cultural works located around the globe.

The WWSf website is the primary platform for experiencing the exhibition. Zoom Enlarge

The WWSf website is the primary platform for experiencing the exhibition.

 The site plots the projects on a map of the world. Zoom Enlarge

The site plots the projects on a map of the world.

360-degree view of a project site. Zoom Enlarge

360-degree view of a project site.

The project page features a blog by the participant, video, 360-degree view and curated Soundcloud playlist. Zoom Enlarge

The project page features a blog by the participant, video, 360-degree view and curated Soundcloud playlist.

Exhibition handout printed on newsprint. Zoom Enlarge

Exhibition handout printed on newsprint.

The handout folds out into a poster. Zoom Enlarge

The handout folds out into a poster.

The website is accessible via iPads in the gallery. Photo by Miguel de Guzmán. Zoom Enlarge

The website is accessible via iPads in the gallery. Photo by Miguel de Guzmán.

Plexiglas stencils to be used by participants for spray-painting the identity on shipping boxes. Zoom Enlarge

Plexiglas stencils to be used by participants for spray-painting the identity on shipping boxes.

The identity is applied to packing tape and stencils to disperse the graphics around the world. Zoom Enlarge

The identity is applied to packing tape and stencils to disperse the graphics around the world.