Pentagram

Pentagram

Motogp1
MotoGP
Ambessa2
Ambessa Play DIY Flashlight
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Guggenheim
Emo Nqm Case Study 2024 006
Netflix Queue
01 Paypal Pentagram Trabuccocampos
PayPal
C42
Channel 4
Nhm Penta Web Homepage
Natural History Museum
Rare Violins1
Rare Violins of New York
00 Yoto Homepage
Yoto
Studio2
Studio Theatre
We design everything for everyone

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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.

Design should evoke emotion. Whether it’s joy, curiosity, or nostalgia, it should make people feel something.

Michael Gericke

8 latest projects

Past as Prologue

Dramatic change doesn't always mean throwing everything out. In fact, a company's heritage can provide the best foundation for imagining the future. Looking deep into the past, we uncover important clues about what makes each brand special. But the goal is never timid, incremental compromise. Instead, it's a confident and energetic consolidation of an organization's fundamental - and absolutely unique - personality.

Type has Spirit

As Pentagram partner Paula Scher said, "Words have meaning. Type has spirit." Even for those who know nothing about fonts, the design of typography shapes the way we receive a message no less than an actor's performance shapes a script. Digital technology has made it possible - and even cost effective - to create a custom typeface, proprietary to an organization or even to one project. This ensures that whatever you say, you speak in a language that's all your own.
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Rolls Royce Thumbnail Module

Rolls-Royce

A new identity for the most precious brand in the world.

Mastercard

Brand identity to emphasize simplicity, connectivity and seamlessness.
Natgal Module

National Gallery of Art

A vibrant, contemporary and reimagined visual identity for America’s art museum.
Chastworth New Pentagram Website Asset Example 3

Chatsworth

Brand identity for Chatsworth and the Devonshire Group.

Sharjah City Brand

Strategy, positioning and brand identity for Sharjah, one of the seven United Arab Emirates.
Wien Module

Wien Modern

Identity and bespoke monospace geometric typeface for an Austrian festival that celebrates modern music in its many forms.
Cohere Typehasspirit Thumbnail

Cohere

A visual identity for the world’s most ‘hyped’ technology.

‘Killing Eve’

Identity, titles and type design for the British-made drama television series.

We have a responsibility whilst filling the world with our creativity. We are deeply affecting our cultures, and that should not be taken lightly.

Harry Pearce

8 latest projects

London Calling

Pentagram has been an essential part of the London design scene for over half a century. Its founding partners came of age in postwar Britain, and the original formation of their design studio was very much a product of the vibrant 1960s. Today, evidence of Pentagram’s influence can be found all over London - in logos, brand identities, signage systems and campaigns - a reflection of the symbiotic relationship that informs so many creative enterprises in this most inspiring of cities.

Here is New York

Pentagram opened its New York office at an auspicious moment, just as the city was emerging from its 1970s nadir and commencing a renaissance that in many ways has never ended. Working with a wide range of clients over the last five decades – corporate, cultural, civic and commercial – Pentagram has decisively shaped New York City’s visual brand and enthusiastically participated in the city’s continuous redefinition as an irresistible urban magnet.
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Natural History Museum

Moving the Museum from catalogue to catalyst.
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Victoria & Albert Museum

Brand identity and wayfinding for the British national museum of applied art.
Ra Module

Royal Academy of Arts

A new identity for one of Britain's oldest and most esteemed art institutions.
Kew Option

The Royal Botanical Gardens, Kew

Identity for the largest collection of living plants in the world.
Highline

The High Line

Identity, wayfinding, and promotional materials for the elevated railway turned park in Manhattan.
Walknyc Module

WalkNYC

Wayfinding system for New York City's pedestrians.
Public Module

The Public Theater

Identity designed for one of New York City's leading institutions for new theatrical productions.
Nytimes Moduel

The New York Times Building

Signage and environmental graphics for the newspaper's headquarters in New York City.

No one project is the same, no one institution works like another. It’s always a fresh journey of discovery, to find the truest form of expression.

Harry Pearce

8 latest projects

Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.

Design is a powerful tool for social change. It has the ability to challenge norms and inspire action.

Natasha Jen

8 latest projects