Discipline
Sector
Digital Experiences
The digital world so dominates our lives that we seldom think about how much of our daily activity takes place on screens. Designers have a profound responsibility to consider how digital interactions can be not just efficient and profitable but useful, beautiful and humane.
No modern brand can afford to ignore digital media; indeed, some have no existence outside of it. Digital communication can happen at a vast range of scales, from jewel-like wearables to immersive environments that fill rooms or even city blocks. They can be designed to command rapt attention or to provoke intuitive reactions that barely require conscious thought. At their best, they make our lives easier, and help us connect meaningfully to the larger world and to each other.
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We should be looking to AI and the way it can superpower our industry….It’s not sentient, it’s not this scary thing – it’s just another piece of technology that can work for us and something we can have a lot of fun with.
Jody Hudson-Powell -
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Whenever we get a new project in, we think about using the technology as part of the creative process. . We look at the technology, and then we look for an adjacent language that allows the graphic systems we make to outlive any iteration of the technology. We always try and build design systems which have space to grow.
Jody Hudson-Powell -
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The space between digital and physical making is where design feels most alive.
Jody Hudson-Powell
