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Pentagram

Graphcore

Brand Identity, Digital Design

Visual identity, dynamic typeface and pattern generator for a machine learning hardware start-up.

Graphcore wordmark Zoom Enlarge

Graphcore wordmark

Graphcore symbol Zoom Enlarge

Graphcore symbol

The specially made quadtree tool that creates Graphcore's geometric patterns Play

The specially made quadtree tool that creates Graphcore's geometric patterns

Cycle jersey for Graphcore employees Zoom Enlarge

Cycle jersey for Graphcore employees

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Business cards

Keynote presentation Zoom Enlarge

Keynote presentation

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Graphcore Quantized switching to alternate characters as the user types

Digital brand guidelines – core brand Zoom Enlarge

Digital brand guidelines – core brand

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Digital brand guidelines – motion

Illustration by Carla McRae Zoom Enlarge

Illustration by Carla McRae

Quadtree shape generator Zoom Enlarge

Quadtree shape generator

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How the quadtree grids are created