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Pentagram

Hennessy V.S.O.P.

Brand Identity, Packaging, Data Visualization

A special blend of music, data, and art makes up the brand identity for the 200th-anniversary limited edition of Hennessy V.S.O.P cognac.

Hennessy ages V.S.O.P cognac in barrels marked with the distillery’s brand signature. Zoom Enlarge

Hennessy ages V.S.O.P cognac in barrels marked with the distillery’s brand signature.

Lupi drew from the calligraphy instruction manual to create elements of the anniversary branding. Zoom Enlarge

Lupi drew from the calligraphy instruction manual to create elements of the anniversary branding.

The data visualization created striking packaging for the 200th anniversary bottle and box. Zoom Enlarge

The data visualization created striking packaging for the 200th anniversary bottle and box.

In print advertising, the painterly abstraction of colors and symbols conveys the artistic blending. Zoom Enlarge

In print advertising, the painterly abstraction of colors and symbols conveys the artistic blending.