Intrinsic challenged Pentagram to help them visualise its industry-defining offer that serves to make robotic programming radically more accessible and intuitive.
Pentagram’s solution centres on the narrative of prescience (having foresight) to describe the ability of the Intrinsic platform to solve complicated problems through the use of machine learning and simulation.
Pentagram created the Intrinsic Effect Tool to visualise a robotic arm abstraction, generatively animated through inverse kinematics with built-in behavioural parameters that represent the key functions of Intrinsic’s software.
Matched with the simplicity and uniformity of the wordmark, symbol and typographic language—brand icons are robust and functional with the reveal of orthographic 3-dimensional depth for expressive icons.
The brand-wide typographic system uses a combination of standard and semi-monospaced widths to create contrast when moving between business-facing and engineer-facing content.
Just as the personal computing revolution enabled everyone to access computers, industrial robotics is on the cusp of a similar shift. Pentagram’s new identity will help Intrinsic cement its unique position at the forefront of AI-enabled, developer-centric robotics.