Stereolabs approached Pentagram to create a new brand story to better communicate to customers that it is both a software and hardware company that can function as both the eyes and brain wherever robots operate.
The opportunity was to create a single design system, one that dynamically connects all aspects of the business. A visual toolkit for machine perception and spatial compute, as well as brand identity. The Stereolabs symbol both appears on the camera hardware and represents the camera within the SDK. The intent is for design to become connective tissue between the digital and physical.
This design choice strategically positions the symbol as a connective element across the Stereolabs ecosystem, harmonising the digital and physical aspects of the business and showcasing how design can play a transformative role in tech companies.