Equal parts mythical and psychedelic, and informative and inspirational, Pentagram’s brief was to create an identity that captured the magic of mushrooms. Featuring a digitally 'grown', generative typeface contrasted with a systematic grid structure.
Inspired by scientific cataloguing archives and mycological field analysis, the grid bisected the exhibition space itself, framing the works as artefacts to be discovered and analysed.
Pentagram outputted unique growths as 3D prints, used within the gallery space itself to bring the intangible, digital algorithm to life.
The typographic system offset fertile and infertile areas in three-dimensional space, with possibilities of mutation to create letterforms that are unrestricted by predefined typographic form.